PartOfTheGAME.tv gets bigger!
Partofthegame.tv now in co-operation with goal.com
Carlsberg's TV concept for passionate football fans sets the direction for the future of television - PartOfTheGAME.tv engages passionate club fans across the world - now in co-operation with the biggest football site in the world - www.goal.com.
Goal.com the largest football site with more than 10 million visits a month produces articles, but
working teaming up with Partofthegame.tv gives a new video dimension to the news on the site.
The fans. The passion. The game.
Nothing has a stronger following than football. Carlsberg honours the fans and their passion for the ultimate game by launching PartOfTheGAME.tv
PartOfTheGAME.tv encapsulates the future of television: the viewers are not just passive consumers. Today viewers become users, contributing to the content. PartOfTheGAME.tv is web-television for and by everyone who shares the global passion for the game of football.
PartOfTheGAME.tv gives fans 7 constantly updated channels - all celebrating football. The 7 channels are:
HIGHLIGHTS, SPOTLIGHT, MY PASSION, THE SUPPORT, THE MATCH, ON TOUR, and OUR GAME.
"YouTube of football"
The principle behind Carlsberg's new web-tv channel PartOfTheGame.tv is that the users will participate in the editorial process and generate the content. In the same way as YouTube attracts people and inspire to up-loads - PartOfTheGame.tv is set alive to attract the millions of football fans from all over the world. Via PartOfTheGame.tv it becomes possible to share, rate and comment on videos for everybody who has a passion for football and wants to show it to the whole world. For those who just want to watch videos and be entertained with stories about football and fan-life PartOfTheGame.tv also has a lot to offer.
Partofthegame.tv has its own editorial team who travels around the world producing stories. But the users also have a key role in the further development and production of the content. On PartOfTheGame.tv users can create profiles and upload their own videos about being, thinking and living as a supporter.
The fans that produce the most popular videos win tickets to next season Premier League
matches. For more information go to http://partofthegame.tv/#/your-best-moment/
Partofthegame.tv was launched June 2008. The web-TV channel is owned by Carlsberg. Partofthegame.tv shows the different and passionate stories about the great clubs, players and game. The channel has an extensive library containing EURO classic matches from the past 30 years. The video catalogue on the site contains more than 500 video editorials that are available for free usage.
