New for the Spring - KOFF Extra Brew

Images: www.sinebrychoff.fi/media

NEW FOR THE SPRING - KOFF EXTRA BREW

The KOFF product family will expand in March with the addition of the aromatic KOFF Extra Brew lagers - beers for bon vivants. At the same time KOFF will unveil its new image.

KOFF Extra Brew supplements a distinguished product family consisting of the internationally awarded lagers KOFF III and KOFF IV, as well as the lighter KOFF Lite launched two years ago.

KOFF Extra Brew, for the moments when flavour is the most important thing

A fuller than usual malt base combined with generous hopping gives KOFF Extra Brew a strong flavour and character. The Saaz hops in KOFF have also been used as aromatic hops; the strong hoppiness is already emphasised in the scent. The hops' bitterness is however balanced by the fuller malt base.

KOFF Extra Brew is well suited for social gatherings and beer evenings, or as a beverage with good food. It goes particularly well with seafood dishes, fried foods, sausages, salty pies and grilled dishes. The beer is at its best at 5-8° C.

KOFF Extra Brew will be sold in 4.5% and 5.2% vol. strengths. Traditional KOFF will continue alongside Extra Brew in both strength categories.

KOFF's new look

For Finnish consumers, KOFF is synonymous with Beer Tradition and Know-how. Almost 200 years of brewery history can be tasted in KOFF beers. Today, the pioneer in beer marketing represents a youthful, active and urban lifestyle in which the best experiences are relived in the company of good friends.

KOFF's fresh new look will be seen in mid-March; all beer packaging has been redesigned to enhance their visual clarity, signifying on one hand KOFF's long traditions, and on the other hand its youthful and fresh attitude.

KOFF Lite - less calories as a bonus

In terms of its alcohol content and flavour, the light beer KOFF Lite launched in the market by Sinebrychoff two years ago is a genuine medium-strength beer. Thanks to its longer fermentation process, it contains 30% less energy than comparable normal beers. KOFF Lite's visibility at the Finnish Ice Hockey Championships in connection with matches played by Sinebrychoff-sponsored teams gave wings to the product's sales last autumn, registering a growth exceeding 40% compared to the equivalent period for the previous year.

PRODUCT INFORMATION

KOFF Extra Brew III

Packaging: 8x33-cl can, 6x50-cl can, pint can 0.568 l

Ingredients water, barley malt, starch, hops
Beer type lager
Alcohol 4.5% vol.
Original gravity 11% Pl
Colour 9 EBC
Bitterness 20 EBU
100 ml contains
Energy 40 kcal/170 kJ
Protein 0.3 g
Carbohydrates 3.2 g
Fat 0 g

KOFF Extra Brew IV

Packaging: 33-cl bottle, 6x33-cl bottle

Ingredients water, barley malt, starch, hops
Beer type lager
Alcohol 5.2% vol.
Original gravity 13% Pl
Colour 10 EBC
Bitterness 23 EBU
100 ml contains
Energy 50 kcal/210 kJ
Protein 0.4 g
Carbohydrates 4 g
Fat 0 g

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Further information:
Marketing Manager Jori Manninen, +358 (0)400 826 628, jori.manninen@sff.fi
Communications Manager Terttu Niutanen, +358 (0)40 747 5687, terttu.niutanen@sff.fi
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190-year old Sinebrychoff, the leading manufacturer of beers, ciders, soft drinks and energy drinks in Finland, also offers a comprehensive selection of international beers as well as a wide range of other alcoholic beverages through its partners. The company's net sales in 2008 totalled EUR 365 million. Sinebrychoff began its brewing operation in 1819 and is today the oldest brewery in the Nordic countries and the oldest foodstuff producer in Finland. Sinebrychoff is part of the international Carlsberg Group. www.sinebrychoff.fi
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